In this thought-provoking TEDx talk, Tanmoy Acharjee explores how Artificial Intelligence is transforming the very fabric of digital marketing. From precision targeting to emotionally intelligent brand interactions, AI is no longer just a tool; it's the heartbeat of modern marketing.With real-life examples from social media platforms like Instagram, Facebook, and TikTok, Tanmoy dives deep into how AI curates content, understands user behaviour, and fosters human-like engagement. He challenges us to rethink marketing not just as persuasion, but as a meaningful connection in a world governed by algorithms.Whether you're a brand strategist, a tech enthusiast, or a curious mind, this talk offers a timely glimpse into the future of human-AI collaboration in the age of attention. Tanmoy Acharjee is a dynamic doctoral researcher, marketing and communication expert, and digital strategist who is redefining the landscape of modern branding. As the co-founder of Ad Mandi Research and Advertising Services, he seamlessly blends academic rigor with practical innovation, crafting strategies that resonate in today’s fast-evolving digital world. His research delves into social media behavior, consumer engagement, market trends, and their influence on academic and brand performance. His contributions to academia and student development earned him the Youth Icon Award (2021) for excellence in academics and community engagement. Tanmoy continues to empower brands to connect authentically with audiences while fostering innovation at the intersection of communication, technology, and human behavior. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Title: "Resilience, to me, is the foundation on which Assam, the vibrant voice of the East, stands tall amidst challenges and changes. It is not just about enduring hardships but thriving through them with purpose and strength. I define resilience as ABCD — Acceptance, Balance, Confidence, and Diligence.Acceptance is the first step, where one acknowledges reality without resistance, embracing both the struggles and the possibilities that come with it. Assam, with its rich cultural diversity and natural beauty, accepts its unique challenges while cherishing its roots.Balance is essential to maintain harmony between tradition and modernity, between growth and sustainability. Assam’s people have always balanced their connection to nature with progressive ambitions, fostering a society that nurtures both the environment and development.Confidence empowers individuals and communities to believe in their abilities and potential. Assam’s youth, entrepreneurs, and leaders embody this confidence as they pioneer innovative ideas and initiatives to transform the region.Diligence is the persistent effort that turns dreams into reality. It reflects the hard work and determination of Assam’s people, who tirelessly work to uplift their communities and preserve their heritage.Together, these four pillars Acceptance, Balance, Confidence, and Diligence form the resilient spirit of Assam. This spirit is not only the voice of the East but also an inspiring example of how resilience can pave the way for a brighter and stronger future. Saiyam Mazumder is one of India’s youngest wildlife conservationists and the founder of Green Earth Guardians, a youth-led movement for environmental action. Honored with the Pradhan Mantri Rashtriya Bal Puraskar in 2024, he leads rescue missions, cleanups, and awareness drives across India. From village roots to raising the Indian flag atop Mt. Kilimanjaro, his story inspires youth to turn passion into purpose for a greener future. Under his leadership, thousands of young volunteers from tribal regions to towns are stepping up as changemakers. Saiyam’s mission is to spotlight hidden youth leaders and build a sustainable India from the grassroots up. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

In a world obsessed with fitting in and following trends, daring to walk a path less travelled can often feel isolating, even intimidating. This talk is a powerful reminder that true strength lies in embracing what sets you apart—even when it makes you feel alone. If your thoughts, values, or beliefs don’t match the crowd, it doesn’t mean they’re wrong. It simply means they are yours.Many of us silence our inner voice the moment it feels “odd,” “unpopular,” or “too different.” But progress, innovation, and change have never come from conformists. They’ve always been led by those brave enough to think differently, act boldly, and believe deeply in their truth, despite the noise around them.This message encourages you not to fear the unconventional path. Your uniqueness is not a flaw, it’s a feature. Don't mistrust your heart just because it leads you somewhere unfamiliar. If anything, that’s often the clearest sign you’re on the right journey. The road less travelled may be quiet, but it echoes with the footsteps of trailblazers.Through this reflection, you’ll learn that the value of your beliefs isn’t determined by their popularity, but by their authenticity. So, walk boldly. Unapologetically. And most importantly, stay true to your inner compass even if the world doesn’t understand it yet.After all, the crowd may be loud, but your truth is more audible when you choose to listen. Arghadeep Barua is a filmmaker and storyteller from Guwahati whose passion for narratives began with childhood lullabies and has since evolved across film and music. A Green Hub alum, he trained under Rita Banerjee and has worked with acclaimed filmmakers like Bhaskar Hazarika, Aparna Sanyal, and Nitin Das. His documentaries—crafted during his internship with ATREE and later through Broadleaf Productions—explore nature, identity, and regional culture. Also a member of the folk-inspired band Bottle Rockets India, Arghadeep uses visual and musical mediums to celebrate Assam’s heritage. He currently serves as associate director of Morisika: The Story of the Boatman. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

From growing up in a low-income family in Poland to becoming a PhD candidate in China, Nadia shares how life’s biggest challenges became the foundation of her strength. In this inspiring talk, she explores how women adapt and thrive in both real and digital spaces, turning obstacles into opportunities for growth. Nadia Urban is a PhD candidate, podcast host, polyglot, and pole dancer from Poland. She is currently pursuing her PhD at East China Normal University and her research has been published in an SSCI journal. Her research interests lie in computational social science, feminism, and social media. Nadia is the host of the award-winning podcast "Mao Powiedziane," which explores current political, economic, and social phenomena in China. Additionally, she is an active content creator on Instagram. In 2016, Nadia embarked on a backpacking journey around Asia, eventually settling in Shanghai in 2017 to pursue an academic career. She is fluent in Polish, English, French, Romanian, and Mandarin Chinese. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Looking to revolutionize diagnosis, treatment, and overall healthcare for women, Sheena Franklin emphasizes how empowering women through collective health data can combat inherent biases and create a more equitable and effective healthcare system. Sheena Franklin is a pioneering force in women's health technology, data strategy, and healthcare innovation. A former federal healthcare lobbyist, she has spent her career shaping policy at the highest levels and advocating for transformative changes in healthcare. As the Founder & CEO of K’ept Health, Sheena is revolutionizing healthcare delivery through federated machine learning and women’s health informatics, bridging critical data gaps in research, diagnosis, and treatment. Through K’ept Health’s advocacy arm, Ethos, she empowers women to harness health technology, data, and self-advocacy tools to take control of their well-being. As a sought-after industry expert and advisor, Sheena actively contributes to major conversations on women’s health, AI, and data ethics. Her insights have influenced pharmaceutical companies, life sciences leaders, and consumer health brands, all working toward more inclusive, data-driven healthcare solutions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Do we need the cross to believe or Mickey Mouse to dream? Or is the real transformation hiding in the space in between? In this funny, raw, and unexpectedly profound TEDx talk, Mairead Loughran Ryan takes us on a pilgrimage she never meant to take, from West Belfast to a remote French mountain top, all in search of Disneyland. What begins as a misadventure filled with plums, one plug socket, and a very real murder mystery, becomes something much more: a powerful reflection on identity, digital distraction, and what we discover when we slow down long enough to actually talk. Through beatboxing, shared rations, and stories with strangers from Amsterdam to Cork, Mairead uncovers the real miracle: not faith, not fantasy, but human connection. With wit and wisdom, she reminds us that change doesn’t always look like protest or politics, sometimes it looks like unplugging, listening, and laughing together over bad yoghurt. "Maybe the change we’re looking for isn’t loud or political. Maybe it’s slow, human, and starts in the space between us." — Mairead Loughran Ryan Mairead Loughran Ryan is a dedicated mental health nurse and passionate advocate for human rights and community wellbeing. Currently completing a Master’s in Public Health at Ulster University, she brings both frontline healthcare experience and academic insight to her work. Mairead previously served on the panel for the Children's Rights Commissioner and has represented Northern Ireland at the European Network of Young Advisors and the UN’s 75th Anniversary event for the Community Enrichment Project.A graduate of the Alice Academy for Activists and a UN Women UK delegate, she continues to use her voice as a published public speaker and freelance teaching assistant at Queen’s University Belfast. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx