Through his academic and professional journey, he explores how neuro branding can help make the world more beautiful. Not only talking from a business perspective, using Greenment, his own business, as an example, but this talk teaches you to think without the box A professor at Tokyo International University and a seasoned venture builder, this individual is also a neuromarketing strategist with a deep-rooted passion for understanding human behavior and the brain. Originally from Persia and having lived in 10 different countries, they bring a global perspective to their work and teachings. A graduate of Islamic Azad University in Tehran and TIAS School for Business and Society, their academic journey has been complemented by hands-on experience in marketing, conference organization, and public speaking. Their first major speaking engagement took place during the second year of their bachelor’s degree, where they presented original research at a conference in Dubai. Since then, they’ve spoken at numerous events, organized conferences, podcasts, and even led a TEDx initiative at a previous university. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx