Applying Freud’s pain-pleasure principle to modern finance | Sjoerd Bak | TEDxDublin Salon
Sjoerd Bak had a stroke at a young age. In his year long rehabilitation, he realised had he died, he would have left his family in a a very poor financial position. He set about remedying this and explains how he uses Sigmund Freud’s pain-pleasure principle to his modern finance decisions. Sjoerd Bak QFA is a financial coach and founder of Become a Millionaire Ltd, based in Dublin. Originally from the Netherlands, he moved to Ireland in 2006 and transitioned from a successful tech sales career to financial coaching after realizing that high earnings didn't equate to financial security. Now, he empowers young professionals—especially in tech and sales—to escape the "earn-more, spend-more" cycle by teaching practical financial skills. Sjoerd focuses on helping clients grow wealth through low-cost index investing, leveraging workplace benefits, and building financial independence. His coaching is jargon-free, product-agnostic, and centered on simplicity and long-term freedom. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 16:28El éxito no es un accidente, es una obra maestra | Fernanda Guarro | TEDxAnahuacUniversityFernanda Guarro toma el escenario de las TEDx Anáhuac University organizadas por Vértice, el Programa de Excelencia Anáhuac y comparte que el éxito no es casualidad, sino el resultado de decisiones diarias, valentía y pasión. A través de su historia personal, reflexiona sobre el poder de sanar, reinventarse y escribir tu propia narrativa, guiada por valores, resiliencia y propósito. Presidenta y Directora General 3M. Ella nos dice "El éxito no es un accidente, es una obra maestra en constante creación. A lo largo de mi vida y carrera, he aprendido que no basta con soñar en grande: hay que hacer que las cosas pasen." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 16:56La Suerte Favorece a la Mente Preparada | Alexis Ortiz | TEDxAnahuacUniversityAlexis Ortiz toma el escenario de las TEDx Anáhuac University organizadas por Vértice, el Programa de Excelencia Anáhuac y nos invita a repensar la suerte como el resultado de preparación y acción consciente. Aborda la educación como un privilegio en México, el manejo del miedo, la responsabilidad sobre nuestras decisiones y el valor del tiempo como recurso limitado para construir un futuro con propósito. Gerente de Estrategia en Publicis Group, egresado del Programa de Excelencia Anáhuac, Vértice Campus Sur. Él nos dice "La Suerte Favorece a la Mente Preparada". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx