In a world quick to judge and eager to categorize, how do we reclaim the power to define ourselves? In this thought-provoking talk, Tara Uzra Dawood explores how cultural norms, gender expectations, and societal labels can box people in—especially women. Drawing from her work as a business leader and advocate, she reveals how shedding external definitions unlocks personal freedom and meaningful change. This is a powerful call to unbox identity, not just by breaking free of what others expect, but by intentionally deciding who you are, on your own terms. Tara Uzra Dawood is a visionary leader and advocate redefining what it means to lead with authenticity. As Founder and President of the Dawood Global Foundation and Ladies Fund, she champions women's financial empowerment, entrepreneurship, and leadership through capacity-building initiatives and landmark recognition programs.Tara is also the CEO and Founder of 786 Investments Ltd (formerly Dawood Capital), Pakistan’s first publicly listed Shariah-compliant asset management company.She is a global speaker and board member of leading social impact organizations, Tara’s mission is to dismantle societal boxes—whether cultural, gendered, or professional—so individuals can define themselves on their own terms. As a pioneer: she became the first female CEO of a non‑banking financial institution in Pakistan, launched the country’s first awards celebrating women’s leadership, and continues to uplift underrepresented voices . This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx