Sudeep Chawla introduces the four powers that form the foundation of a lasting personal brand. The first power, “Authenticity”, is about discovering who you truly are and embracing it in every action. The second power, understanding your “Why”, helps you focus on purpose-driven actions that resonate with people. The third power, “Power of Submission”, ensures you reach and benefit even those who might not be your intended target. Finally, the fourth power, “Consistency”, is about delivering reliably and building trust over time. Sudeep illustrates each of these powers with examples from his own journey, showing how anyone can leverage them to create a personal brand that is memorable, impactful, and enduring.#PersonalBranding #LeadershipInsights #MarketingStrategy #AuthenticityMatters #KnowYourWhy #AudienceEngagement #ConsistencyIsKey #BrandBuilding #MarketingLeadership #ProfessionalGrowth #BrandStrategy #BITSoM #BITSPilani #TEDxBITSoM We're excited to introduce Sudeep Chawla, the Senior Vice President of Marketing at Pidilite Industries Limited, who will be joining us at TEDxBITSoM. With a passion that transcends traditional marketing boundaries, Sudeep brings a wealth of experience in both B2C and B2B landscapes. From leading brands at Mondelez to driving innovation at Pidilite, and now sharing his wisdom on the ‘COBB’ podcast—Sudeep Chawla has done it all As a TEDx speaker, podcaster, and marketing educator at top MBA colleges and platforms, his insights are set to inspire and challenge the way you think about marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx