Utsav Malhotra is the Chief Operating Officer at Noise and a multi-award winner, such as Businessworld 40 under 40 and COO of the year. He challenges the conventional notion of success by celebrating the power of being "extraordinarily average". He argues that consistent, small, and seemingly mundane actions, when compounded over time, lead to significant achievements and emphasizes how paying attention to small details can reveal larger opportunities for improvement. He redefines "average" to mean "micro excellence", which he describes as the consistent practice of doing small things right every day until they become an advantage. Ultimately, he suggests that true success is built on a foundation of daily, disciplined effort rather than singular moments of brilliance. Mr. Utsav Malhotra is the Chief Operating Officer at Noise, India’s leading smart wearable brand. With over 20 years of experience across fashion, lifestyle, and consumer tech , he has played a pivotal role in scaling Noise’s growth in the competitive D2C space. An alumnus of NIFT, IIT Bombay, and Durham University, he blends creative insight with strategic acumen, making him a respected voice in brand building and innovation . This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx