Zach Colman, a seasoned branding expert, takes the stage in this TED talk to share his transformative journey of personal growth. Drawing from his years of experience in the corporate world, his business and his own personal challenges, Zach introduces the concept of applying branding principles to individual development. By exploring the three C's - Connection, Confidence, and Contribution - Zach offers valuable insights and practical strategies for listeners to embark on their own journeys of self-discovery, personal growth, and fulfillment. Discover how branding, often associated with corporations, can be a powerful tool for understanding your unique identity, building meaningful relationships, and making a positive impact on the world. Zach started his athletic journey thinking it was a way for him to feel seen by the people around him. This experience, coupled with his expertise in marketing, led him to observe a common trend in how leaders within the gym space approach the way they do their marketing.Zach has helped countless professional athletes, personal brands, and athletic-driven corporate brands build mindsets and build their brands around a community. Zach has a powerful story of working for years to build a successful business, only to realize he was unhappy and disconnected from himself, his family, and his coworkers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx