"What if your next hamburger could help save the planet? Anna von Zeppelin Turvoll isn’t here to cancel meat. She’s here to show how technology can make meat production smarter, cleaner, and far more efficient. As CEO of Völur, Anna is using data and AI to optimise the meat industry from farm to fork. Her work isn’t about disruption for disruption’s sake. It’s about improving systems that already feed billions, reducing waste, and cutting emissions without compromising on reality. A vision grounded in impact and scale. " What if the key to transforming a centuries-old industry isn’t abandoning tradition, but reimagining it? With a distinguished background spanning high finance at Goldman Sachs, Clean Energy, and Agri-Tech, Anna is recognized as one of Norway’s influential leaders in Kapital’s 40 under 40 list. She brings rare insight to one of humanity’s most urgent challenges: feeding billions more sustainably. As CEO and Chair of Völur, she is dedicated to revolutionizing the global meat industry. Her approach? It's about harnessing the analytical power of AI to optimize the entire value chain. Anna's experience extends from scaling one of Australia's fastest growing start-ups, to investing in Natural Capital assets to for significant productivity gains. Anna's not interested in quick fixes or lecturing consumers; instead, she demonstrates that sustainability thrives not on idealism alone, but on data, dialogue, and daring ideas, all grounded in integrity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx