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How to Fail at Almost Everything | Sherzod Bobokhonov | TEDxAmerican University of Technology

"How to Fail at Almost Everything and Still Win Big" flips our obsession with flawless success on its head. In this talk we’ll discover why strategic, repeated failure—combined with relentless curiosity—can be a smarter path than chasing a single perfect win. By treating every misstep as data, stacking diverse skills instead of clinging to one narrow talent, and following adaptable systems rather than rigid goals, we can turn setbacks into an ongoing engine of opportunity. It’s a fresh blueprint for thriving in work and life—even when almost everything goes wrong. Sherzod Bobokhonov is a marketing consultant, entrepreneur, and student leader based in Tashkent. With experience leading 20+ national and international projects, he specializes in building brand strategies and digital ecosystems that drive growth. As President of the Student Council at the American University of Technology, Sherzod actively empowers youth initiatives. His TEDx talk explores how failures can become powerful tools for building an unconventional path to success through skill stacking. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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