Beyond the Syllabus: Building Dreams into Brands | Joel Jacob Mathew | TEDxPushpagiri
Joel Jacob Mathew, founder of MLOFT, shares his journey of turning a creative vision into a thriving brand that celebrates innovation and connects creators. In this talk, he reflects on the challenges, pivotal decisions, and entrepreneurial grit behind building MLOFT’s identity from scratch, illustrating how resilience and passion bring ideas to life. Founder & Creative Force at MLOFT and a Changanacherry-based designer emerging costume stylist in Malayalam & Tamil cinema. A proud winner of the JD Annual Design Award 2019 for his luxury resort-wear line, "The Veiled Lady". With a graduation in BBA and a passion discovered among Bengaluru's fabric markets, he launched MLOFT in 2019-making couture accessible to the everyday woman. From bridal, pret, vintage, artsy to red-carpet collections, MLOFT offers personalized, affordable designer wear-backed by a flagship store in Changanassery. Known for blending craftsmanship with real-world budgets. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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