What does it really mean to build a brand—not just for companies, but for ourselves? In this TEDxICEAS talk, explore the evolution from product-driven marketing to lifestyle branding, and finally, to authentic personal branding that resonates with Gen Z and the Alpha generation. Tezashwani Tomar is a dynamic Senior Brand Manager at Indian Design Media Network, shaping the future of digital storytelling. With five years of expertise in social media, brand management, and content creation, she has collaborated with leading MNCs like Flipkart and FashionTV, along with various other brands. A history major, she brings a unique blend of analytical depth and creative strategy, using the past to inform bold, forward-thinking digital narratives. At just 21, Tezashwani is redefining brand storytelling, proving that innovation knows no age. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx