From Clicks to Change: Turning Digital Power into Social Impact | Muhammad Iqbal Mutaqin | TEDxUNDIP
This talk explores how the smallest digital actions every click, scroll, like, and share hold the power to either harm or heal our society. Drawing from real-world cases of viral hoaxes, data misuse, and online manipulation, Iqbal, a Digital Brand Deputy Manager, reveals why the endless stream of content we consume isn’t as harmless as it seems. More importantly, he shows how each of us can reclaim agency and turn everyday digital habits into meaningful social impact. From simple strategies like muting toxic feeds to consciously supporting positive causes, this session challenges us to move beyond passive scrolling and become intentional digital citizens because the change we want to see can start with the next click we make. Muhammad Iqbal Mutaqin is the Brand Digital Deputy Manager of Kahf, a leading men’s personal care brand under PT Paragon Technology and Innovation. He has led end-to-end digital campaign strategies across email, social media, and SEO, resulting in Kahf becoming a top performer in engagement and Share of Voice (SOV) within the male grooming industry. Iqbal collaborates closely with cross-functional teams to align marketing initiatives with business goals, driving sustained brand growth. Known for staying ahead of digital trends, he optimizes campaign performance through data-driven insights and KPI improvements. His leadership in content strategy and storytelling has significantly strengthened Kahf’s digital presence and connection with its audience. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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