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Astroturfing on the Social Stage | EMILY ZERAN | TEDxHartford

In a world where every post, protest, or trending hashtag claims to reflect “the voice of the people,” how can we tell what’s real? Emily Zeran, will pull back the curtain on astroturfing—the strategic practice of crafting fake grassroots movements to shape public opinion. This talk will challenge us to rethink how we consume media, form beliefs, and lend our support to causes in an age where influence can be manufactured and morality can be marketed. If you’ve ever shared a post, joined a movement, or questioned the source of something that “felt true”—this talk is for you. Will fill in later This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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