No is always seen as a negative word. A word which means rejection. But what if you could change your perspective forever. What if No can mean redirection. Aleem Merchant shares 5 shorts stories and one powerful lesson on No. And how his encounters with No changed his life... For good.Aleem shares one big secret which helped him find success, greatness and his purpose.A secret we can all use whenever we face rejection.This talk is a must watch for students, those on a job, entrepreneurs, people in sales or whichever walk of life, with a promise that this one though can change your life. A first-generation entrepreneur, a brand consultant, a thought-leader, a creative marketeer, a digital marketing pro, an outrageous ideator, author, blogger, speaker, 40under40 winner, podcaster- all rolled in one.I'm the founder and Director of Synapse. One of India's most respected award winning advertising and marketing agencies.My philosophy is that creativity is not just a craft, but an opportunity to solve business/brand problems and maximize market opportunities.Over the past two decades, I have earned the reputation of working with the world's best brands, creating internationally award-winning work, and consult leading companies who want to launch, grow, and thrive. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx