This talk is about the of going from zero to one, or the journey of taking an idea and finding that first customer or user. It provides a framework for innovation, covering the essential steps to close this gap. The key is not necessarily about flawless the execution of each step, instead, it’s about how many times you can complete that loop. While the discussion is grounded in research, the takeaways may be relevant to anyone working to bring new ideas into practice. Maggie Chen is a PhD student at the Institute of Medical Science, University of Toronto, and a kinesiologist in the Department of Anesthesia and Pain Management at the University Health Network. Her work focuses on interventions to prepare and support patients before and after surgery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx