Quando foi a última vez que você sentiu vontade de esconder a sua idade? Ivonete Guarino parte dessa pergunta simples para revelar um medo coletivo: o de envelhecer. Ela compartilha como transformou sua própria ansiedade em descoberta e encontrou na chamada “economia prateada” não apenas um mercado bilionário, mas uma chance de enxergar o tempo como presente. Em sua fala, Ivonete nos convida a ressignificar o envelhecer, não como perda, mas como potência, experiência e oportunidade de viver mais plenamente cada fase da vida. Contadora por formação e especialista em Economia Prateada. É uma visionária empresária no Mercado da Longevidade. Criou um negócio que oferece liberdade e qualidade de vida para pessoas idosas, a Vô Contigo. Em 2025, recebeu o Prêmio Empresária do Ano pelo Latin American Qualite Institute. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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