El cervell decideix abans que tu: el costat invisible del consum | Pilar Navarro Muñoz | TEDxReus
El cervell ha pres la decisió abans que tu en siguis conscient. La Pilar Navarro, s endinsa dintre de les claus del neuro marketing per explicarnos les claus en desicions de compres i com creiem que moltes de les desicions racionals són realment inconscients.
Pilar Navarro Muñoz és doctora en Comunicació i directora d’Innovació a Fenin (Federación Española de Empresas de Tecnología Sanitari). Especialista en neuromàrqueting, combina la seva activitat professional amb la docència i la recerca sobre com decidim i com la intel•ligència artificial pot predir el comportament del consumidor. Amb experiència en sectors com les ciències de la vida, la tecnologia i el consum, col•labora amb universitats i empreses per impulsar la innovació en comunicació estratègica. Pilar creu en el poder de la ciència i la tecnologia per connectar millor amb les persones i repensar com comuniquem en un món cada cop més complex. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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