Having once reached the heights of success, Dr. Khoa candidly admitted to feeling empty and “unfinished” inside. He chose to leave behind past glory - not to escape, but to evolve into a different version of himself. In his talk, he redefined “all the way” as not a straight line to the finish, but the willingness to embrace multiple cycles of renewal. Each new beginning becomes an opportunity to learn from the old self and grow into something deeper. With the philosophy of Sisu - quiet courage - he emphasized that the greatest bravery is not in finishing, but in daring to begin again, even when no one expects you to. Augustine Khoa Nguyen is a seasoned strategic leader with over 17 years of experience in real estate development, corporate strategy, innovation, and academic research. He has worked in Vietnam and Finland, and collaborated with major partners from Japan and around the world.Augustine’s career is marked by his leadership of multi-billion-dollar urban development projects in Vietnam. He has also led cross-functional teams across investment, R&D, design, business, and marketing.Dr. Khoa earned a Doctor of Science degree in Strategy and Entrepreneurship from the University of Jyväskylä, Finland. He conducted in-depth research in strategic management, competitive dynamics, and managerial cognition, while also teaching and serving as an academic ambassador at international forums.He is also known as a pioneer of creative marketing campaigns, most notably the first holographic pyramid campaign in Vietnam, which was recognized by the Guinness World Records in 2015. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx