Have you ever rolled your eyes at overcomplicated corporate jargon or vague inspirational quotes? You are not alone. Take ‘leveraging synergy’ or ‘harnessing sustainability’; our language is becoming a maze of meaningless buzzwords. In this witty and thought-provoking talk, marketing anarchist and author Ivana Leiseder exposes the rise of 'bullshit' in our everyday conversations—why it happens, how it affects us, and most importantly, how we can cut through the nonsense. With insight and humor, she teaches us how we can reclaim clarity—one word at a time!Ivana Leiseder is a marketing expert, author, lecturer, and relentless fighter against bullshit with over 20 years of experience. She has created some of the most recognized campaigns for many organizations and even Fortune 500 companies. Her actions have taken many forms: founding Switzerland’s first independent music magazine; shaking up the conventional wine market by bringing Serbian wines to Switzerland; giving a terminally ill woman access to a life-saving treatment by initiating Europe’s largest crowdfunding campaign in the health sector; and penning a widely recognized book on bullshit. Today, Ivana battles bad marketing practices with her own business. Raised at the intersection of Tito and Tell, Ivana is the same age as Windows 1.0.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
More from TED
- 21:08A Values-Based Education is the Great Equalizer | David A. Armstrong, J.D. | TEDxSTUNOTE FROM TED: This talk only represents the speaker's personal approach to and understanding of faith and education. Some viewers may find elements to be objectionable. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfA personal journey in higher education and a drive to teach students not what to think, but how to think. David A. Armstrong, J.D., is currently in his seventh year as President of St. Thomas University, and continues driving to make STU the leading Catholic University in the South. President Armstrong’s considerable experience in higher education includes enrollment, fundraising, student life, and athletics. He is a nationally recognized speaker on future trends of higher education law, Title IX, and campus safety. His commitment to the transformative power of education has led to seven continuous years of record enrollment, and multiple new corporate partnerships. For 2025 and beyond, President Armstrong has charged St. Thomas University's faculty, staff, and students to pursue excellence in every aspect of the higher education journey. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
- 19:51When puppets speak, children listen | Johnie McGlade and Kathryn Mullen | TEDxBermudaNOTE FROM TED: This talk contains a discussion of traumatic childhood experiences that some viewers may find upsetting. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/tedx_content_guidelines.pdfJohnie McGlade and Kathryn Mullen believe puppetry is a magical medium. Remember Yoda, Fozzie Bear, the Fraggle Rock fraggles? Characters who live in your imagination, and enter your heart a little. It’s the same people behind these famous puppets who are making No Strings films.These films are specifically for children who find themselves in ongoing crises around the world.https://www.nostrings.org.uk/our-team Johnny and Kathleen believe puppetry is a magical medium. Remember Gonzo, Fozzie Bear, the Fraggle Rock fraggles? Characters who live in your imagination, and enter your heart a little. It’s the same people behind these famous puppets who are making No Strings films. Films for children in ongoing crises around the world. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
