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Despair as a Starting Point | Maki Matsuo | TEDxAwaji

In her talk, Maki redefines how despair can be a beginning, not an end. She shares that even in our darkest moments, new opportunities can emerge, and with the right mindset, we can turn setbacks into something meaningful. CEO of Frank PR and founder of the sustainable leather goods brand Raffaello, recognized by the Japanese government for leadership in sustainability. Her accolades include the Good Life Award (2021) and the Japan SDGs Award (2023). She studied urban planning at Waseda University and the University of Hawaii. 株式会社Frank PRの代表取締役社長であり、サステナビリティを追求した革製品ブランドRaffaelloの創業者。環境省グッドライフアワード(2021年)やジャパンSDGsアワード(2023年)などの受賞歴を持つ。早稲田大学とハワイ大学で都市計画を学んだ。 This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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