In a world where attention is currency, how do some people skyrocket to influence overnight — while others get lost in the scroll?In this eye-opening TEDx talk, Abdul Malik Fareed, a digital strategist and viral content creator, breaks down the psychology, algorithms, and authenticity behind rapid social media growth. But this isn’t just a playbook for views — it’s a reflection on why we chase visibility and what we do with it once we have it.From understanding micro-trends to hacking engagement — and more importantly, building meaningful influence — this talk pulls back the curtain on how to grow fast without losing yourself in the process.If you’re online, you’re already playing the game. This talk helps you play it with purpose.Abdul Malik Fareed is a Pakistani-born digital creator and travel vlogger renowned for his captivating content that blends cultural exploration with positive storytelling. Born in Punjab, Pakistan, on January 1, 1992, he relocated to Saudi Arabia at the age of four and has since become a prominent figure in the digital space, amassing over 3 million YouTube subscribers and 5.5 million Facebook followers. Fareed's multilingual abilities—fluent in Urdu, English, Arabic, Punjabi, and Saraiki—enable him to connect with a diverse audience, sharing immersive experiences from sacred sites in Mecca and Medina to vibrant street food scenes across Pakistan and the Middle East. His content, characterized by its authenticity and cultural depth, reflects his commitment to spreading positivity and fostering cross-cultural understanding. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx