What if success is not only about what you do, but about who you become in the process? In this transformative talk, Dr. Arunabha Bhattacharjee reveals how neuroscience uncovers the hidden patterns shaping our identity. He explains how the brain wires habits, beliefs, and self-concepts—and how these patterns can be consciously rewired through neuroplasticity. More than motivation, this is measurable biology. With clarity and insight, Dr. Bhattacharjee shows why learning is not just about acquiring skills, but about transforming identity itself. This talk challenges us to pause, reflect, and ask the most important question: Who are you wired to become? Dr. Arunabha Bhattacharjee is an IIT–IIM–EIU (Paris) alumnus, a 2× TEDx speaker, and a National Level Award-winning leadership voice based in Dubai. As Lead of Learning & Development for Shoemart – Landmark Group GCC, he fuses neuroscience, AI, and behavioral science to future-proof human capital . An ICF-certified executive coach, published author, and neuroscience scholar, he has shaped talent across Retail, BFSI, FMCG, and Healthcare for nearly 15 years. Named among Asia’s “40 Under 40 HR Leaders,” Arunabha’s work blends strategy, science, and storytelling to unlock human potential. His talks ignite transformational thinking and redefine the frontiers of leadership and learning. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx