Is what we see indeed reality? How do our perceptions of the world around us really affect our cognition? Susana Martinez-Conde is a neuroscientist, author, and professor at the State University of New York. Her research bridges perceptual, oculomotor, and cognitive neuroscience, and she is best known for her studies on illusions, eye movements and perception, neurological disorders, and attentional misdirection in stage magic. She has published over a hundred articles in prestigious scientific journals, including Nature, Nature Neuroscience, Neuron, and Proceedings of the National Academy of Science. Her discoveries have been featured in The New York Times, The New Yorker, Wired, and many others.She organizes the annual Best Illusion of the Year contest, which inspired her most recent book, Champions of Illusion. Her first book, the bestseller Sleights of Mind, received the Prisma award for the best scientific book of the year.This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

We recognize adolescence as a pivotal stage of human development, yet, we overlook an equally disruptive transition - the shift from independence to dependence in later life. Heather Durenberger introduces the Adolescence of Aging, a psychologically distinct stage that we must acknowledge, not only to support our aging loved ones but to prepare for our own inevitable journey.Heather Durenberger is a nonprofit strategist, mom of four, and daughter navigating the real-time demands of supporting her parents, while working to shift the national conversation around this overlooked life stage. She is the co-founder of “People in the Squeeze,” a movement and podcast amplifying the voices of those caught between raising children and supporting aging loved ones. Alongside co-founder Jayne Dow Larkin, Heather co-authored “Thriving in Chaos: Navigating the Challenges of Aging Parents,” a best-selling guide to spark change and offer practical support for adult children in the thick of caring for aging parents. A proud Twin Cities resident, Heather brings lived experience, humor, and heart to a topic that touches nearly every family - and deserves far more attention. Heather Durenberger is a nonprofit strategist, mom of four, and daughter navigating the real-time demands of supporting her parents—while working to shift the national conversation around this overlooked life stage. She is the co-founder of People in the Squeeze, a movement and podcast amplifying the voices of those caught between raising children and supporting aging loved ones.Alongside co-founder Jayne Dow Larkin, Heather co-authored Thriving in Chaos: Navigating the Challenges of Aging Parents, a best-selling guide to spark change and offer practical support for adult children in the thick of caring for aging parents. A proud Twin Cities resident, Heather brings lived experience, humor, and heart to a topic that touches nearly every family—and deserves far more attention. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

What if the most powerful metric for success came from a cup of coffee?In this talk, social entrepreneur Matias Sørevik introduces the Coffee Conversation Outcome (CCO) - a new KPI for measuring value in work and life.Drawing on his experiences and work in social innovation with warmth and humorous anecdotes, Matias shares how genuine human connection inspires inclusion, sparks creativity, and drives leadership.Get ready to ditch the traditional spreadsheet, embrace dialogue, and unlock the profound impact hidden in your next conversation. Matias Sørevik is passionate about inclusion and social innovation. With a background from the Royal Norwegian Air Force, economic geography, and years in customer relationships and sales, he now helps young people find purpose and direction through workshops and mentoring. As Deputy Chairman at Imprints, he works to build a more inclusive society, while also exploring storytelling and creativity.At TEDxFredrikstad, Matias will introduce a new KPI: the Coffee Conversation Index (CCO), a reminder that some of the most meaningful progress begins with a simple, human conversation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Como a inteligência artificial está moldando a infância, a educação e os sonhos das novas gerações?Cientista da computação, educadora e mãe, Camila Achutti reflete sobre os impactos invisíveis dos algoritmos — das vontades induzidas à criatividade automatizada — e faz um chamado à ação: repensar a relação entre tecnologia e infância com responsabilidade, afeto e propósito. Camila Achutti é uma estrategista em inclusão digital e empreendedora na educação tecnológica. Fundadora da Mastertech e da ONG SOMAS, trabalha com gigantes como Google, Bayer e Itaú para tornar a tecnologia mais humana e acessível. Especialista em métodos ágeis, IA e inovação, leva formações de tecnologia das salas de Princeton às comunidades ribeirinhas, sempre com a mesma missão: aproximar pessoas e tecnologia. Foi reconhecida pela Forbes, pela ANEFAC, pelo Women in Tech Brasil e pelo prêmio global Women of Vision. É delegada no Women20 do G20, conselheira em empresas e instituições como CI&T, Nuclea e INSPER, e criadora do influente portal “Mulheres na Computação”. Camila transforma a exclusão digital em potência educativa e social, colocando a diversidade no centro da inovação. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Who really knows what’s best for you? Actress Vinitha Koshy reveals how trusting her own voice—despite doubts and warnings—became the turning point of her career. Choosing to take on the bold role in Ottamuri Velicham not only earned her acclaim but also taught her the power of self-trust. Her talk reminds us that silence brings clarity, and true change begins when we choose for ourselves Vinitha Koshy is an acclaimed Indian actress and former pediatric counsellor known for her authentic, emotionally resonant performances. She first captured hearts as the endearing Lovely Miss in Aanandam and went on to deliver a deeply moving performance in Ottamuri Velicham, which earned her the Kerala State Film Award.Before cinema, Vinitha worked as a pediatric counsellor—healing through words and compassion. Today, she channels that same empathy into her craft, bringing honesty and depth to every role she portrays. With her natural screen presence and understated grace, Vinitha continues to redefine storytelling—proving that true emotion needs no theatrics, only truth. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx