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When Passion meets Purpose | Deva Ragaranjan | TEDxBocconiUMumbai

Dr. Deva Rangarajan, a globally respected professor of Marketing and Sales at IESEG School of Management, Paris, has spent over two decades bridging academia and industry. With expertise in B2B marketing and sales transformation, he has guided organizations worldwide while shaping future leaders through his work and research. In his talk, “Passion, Purpose, and Positive Psychology,” he explores how aligning drive and direction can create lasting fulfillment in a fast-changing world. At a time when burnout and uncertainty are redefining success, his insights reveal how cultivating optimism, authenticity, and meaning can empower individuals to grow with purpose and resilience. Mr. Deva Rangarajan is a Professor of Marketing at IESEG School of Management (France) , specializing in B2B sales transformation, digital enablement, and customer success. A trusted advisor to Fortune 500 firms like Siemens, Philips, and Schneider Electric . He bridges cutting-edge research with real-world business impact through insights into global sales strategies and consumer behavior. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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