Designing Experiences with Empathy | Boris Andre Gomes | TEDxATLAS University
This talk delves deep into the principles of experience design, showing how thoughtful attention to human interactions can transform both personal and professional spaces. It explores how small, mindful choices, whether in daily routines, family moments, or team interactions, can create meaningful, lasting experiences. In organizational contexts, it highlights how redesigning processes, workflows, and employee journeys with empathy can evoke positive emotions, motivate teams, and improve outcomes. From micro-details to overarching systems, the talk demonstrates how creativity, mindfulness, and human-centered thinking can be applied to design experiences that genuinely resonate with people and leave a lasting impact. Boris is a design leader with 15 years of experience across design, marketing, branding, research and UX. At Dr. Reddy’s, he has built and led the Experience Design team, transforming how the organization engages with both customers and employees. Now heading Studio 5B and Internal Communication at Dr. Reddy's, Boris continues to shape impactful narratives across geographies and brands. He’s worked with global names like Unilever, P&G, and Taj - and brings the same energy to his passions: sports and dance. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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